Why and how lenders switch to Gizmo

Introduction

Gizmo is a refined tool to convert and close mortgage leads.

Gizmo helps mortgage lenders streamline their entire lending process, from lead generation and initial contact all the way to loan qualification, program structuring and closing.

Why do teams switch to Gizmo?

Existing lending tools suffer from three main issues:

  • They are fragmented and don't communicate

    Manual, duplicate data entry and tool-switching

  • They ignore easy conversion wins

    Low contact rates and slow communication loops

  • They are slow and complex

    Steep learning curves and sluggish, clunky interfaces

As a result, teams slow down and lose production to competitors. To ramp up production, invigorate their sales teams, and gain a leg up on competitors, lenders are switching to Gizmo.

Gizmo combines tools into one platform

Existing solutions create complicated, lengthy and cumbersome workflows. You need an LOS, a CRM, a PPE and a POS. Then, you have to spend time customizing each of them so they talk together and fit your team's workflow.

Gizmo is different. It combines functionality from all of these tools into one platform. It is is carefully designed and optimized to meet lenders' workflows, while allowing simple, easy customization where necessary.

From the first time you contact a lead to the day they close their loan, Gizmo streamlines the entire sales cycle. No matter if it's making a simple phone call or collaborating on loan conditions, Gizmo makes it a quick, pleasant experience to work a loan file so teams can move with urgency and precision.

Gizmo is optimized for conversion

The very first step in turning a lead into a closing is to get in contact with the borrower. Modern technology provides all kinds of tools to keep borrowers engaged and keep up with rising regulations. Existing tools take advantage of almost none.

Teams that switch to Gizmo are able to scale their inbound and outbound sales operations limitlessly, without having to worry about their tech stack imposing caps on their growth.

Loan officers feel empowered and liberated, making as many phone calls as they'd like, without being flagged as spam or losing deals because of slow-downs from technology.

After switching to Gizmo:

  • 1.7x

    Increase in credits pulled

  • 3.2x

    Faster first-contact with new leads

  • 1.4x

    Increase in POS applications received

Average increase based on data from companies with 1,500+ leads received per month who switch from another CRM to the Gizmo Platform.

Gizmo is engineered for speed

Speed is a tough thing to measure and an even tougher thing to build. But it's blatantly obvious when it's missing.

The mortgage business is one of the fastest-paced, most competitive sales environments in the world. With multiple competitors calling every single borrower at the same time, seconds can be the difference between a closing and a lost deal.

What we've found is that with existing solutions, the delays and loading times lenders are forced to endure aren't just seconds, but minutes.

Intentionally designed for speed and simplicity, Gizmo is a breath of fresh air for fast-paced, high-powered lenders who want to scale fast and drive results.

How does the switching process work?

Make sure Gizmo is the right fit for your team before switching with confidence.

The switch to Gizmo can be done in a few days. More commonly, teams will opt for a more incremental migration and possibly run a pilot before a complete switch. Either way, use the steps below to get started.