Built for Mortgage Marketing Teams
A single platform to launch campaigns, measure ROI, and improve conversion across every lead source.
Lead ROI
Where marketing teams lose ROI
Paid leads are expensive — yet most floors fail to engage them quickly or consistently. Without unified data, routing, and engagement, marketing spends grow while conversion rates fall.
Gizmo is the first tech decision we don’t regret. Our team finally has a system built for conversion.
Marketing teams generate the demand, but once a lead enters the workflow, visibility usually disappears. It's difficult to see which sources perform, how long it takes LOs to respond, or whether leads are being worked consistently at all.
Without real-time attribution tied to actual follow-up activity, optimization becomes guesswork. Campaigns get scaled without knowing if contact rate is trending up or down, or if certain partners are quietly underperforming.
When spend grows faster than insight, it becomes nearly impossible to protect ROI—or to confidently invest in what's working.
How Gizmo helps marketing teams
- Instant AI engagement
- AI engages new leads the moment they arrive, dramatically increasing the odds of a first conversation.
- Campaign performance visibility
- See which lead sources and campaigns actually convert — in real time.
- Conversion-based routing
- Send leads to the LO most likely to convert them using real performance data.
- Unified engagement system
- No more scattered calls, texts, and emails. Marketing gets complete visibility into follow-up.
- Immediate lead engagement
- AI contacts new leads instantly to reduce drop-off and increase first conversations.
- Campaign conversion analytics
- Identify which lead sources and campaigns actually perform.
- Unified CRM + calling + SMS
- Eliminate fragmented tools and get visibility into all follow-up.
- High-converting routing
- Match leads with the LOs best positioned to convert them.
- Full follow-up accountability
- See exactly how each LO handles every lead.
- Accurate LOS & credit data
- Automatically enrich leads with borrower and loan context.
Lead ROI
What marketing teams get with Gizmo
Give your team a system that turns paid leads into funded loans and exposes the true performance of every campaign.
Marketing results you can measure
- Improved first contact rate
- 2x
- Higher ROI on paid leads
- 25–40%
- Follow-up accountability
- 100%